Pierre Masai
Opening Keynote

Pierre Masai

Founder, Hakuba / Former CIO, Toyota Motor Europe (Brussels) and former Senior Advisor to the President of Toyota Systems Corporation (Nagoya, Japan)

Pierre Masai is a Lean/TPS Coach.

He worked almost 20 years for Toyota, that he joined in 2005 as IT Director in the European Sales Organisation, and oversaw the merge of the various IT organisations of R&D, Manufacturing and Sales into one streamlined organisation in 2007, then its extension into a truly Pan-European organisation, becoming CIO Europe in 2011.

In March 2020, he moved to Japan as Senior Advisor to the President of Toyota Motor Corporation, the company grouping the IT activities of Toyota in Japan. He retired from Toyota in July 2023 and created his own coaching company.

Before Toyota, Pierre Masai was Global CIO of Hays Logistics (based in Paris), Managing Director of Hays Logistics Deutschland (in Düsseldorf) and served in the Volkswagen Group for 17 years, including as CIO of Europcar International in Paris and Chairman of the Board of Europcar UK, Head of Organisation and IS at the joint venture FAW-Volkswagen in Changchun, China, and IT Director and member of the Board of the Volkswagen Brussels factory.

Pierre Masai is a Belgian national, born in 1958 and fluent in eight languages. He holds a PhD from Strasbourg University (2017), followed the Toyota Executive Development Programme in Wharton University in the USA and Toyota Mikkabi University in Japan (2008), holds a postgraduate degree in business studies from the Solvay Business School of Economics and Management (1990) and holds a Master Degree in Computer Science (1982) and a Master Degree in Mathematics (1980) from the Free University of Brussels (ULB). He is a frequent speaker at Lean events. His hobbies include jogging, golf and playing the piano.